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Leveraging AEM Experience Fragments for Multi-Channel Content Consistency

How to Utilize Existing AEM Content for New Marketing Channels | AD0-E117 Part-10

Edutechxperience
3 min readJun 25, 2024

Introduction: As digital marketing evolves, maintaining consistency across multiple channels while avoiding redundant content creation is crucial. This article explores how Adobe Experience Manager (AEM) Experience Fragments can be used to meet this challenge, ensuring seamless integration and consistency in content delivery across different platforms.

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Question: A client has an existing AEM site using components that proxy AEM WCM Core Components. The site uses simple page authoring without referenced content. The client wants to create a new experience on another marketing channel. The plan is to use as much of the existing page content as possible to avoid refactoring the current content and to maintain consistency across channels. Which AEM capability should an Architect use to meet these requirements?

A. Experience Fragments
B. Content…

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Edutechxperience
Edutechxperience

Written by Edutechxperience

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